Tag: ski industry

A chat with Kelly Pawlak, new president of the National Ski Areas Association

There’s nothing unusual about female ski instructors. And women in resort human resources, marketing, communications, and sales? Common as dirt. But women general managers are a somewhat rarer breed. According to statistics from the National Ski Areas Association [NSAA], there are only about 20 to 30 nationwide. It’s more or less a boys’ club. All this is about to change.

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