Since they haven’t yet perfected human cloning, I wasn’t able to attend the annual SIA Show in Denver a couple weeks ago. In case you don’t know, this is the snow sports industries’ biggest trade show, showcasing the latest trends, innovations, product lines, and styles. But the winter season is short, and there’s just too much going on for me to be everywhere at once.
Fortunately for me, Bobby Monacella, who writes DC Ski Mom and the SIA blog Snow Source, came through with her take on the highlights for women at this year’s show. So take it away, Bobby!
New Women’s-Specific Technology and Design are Among the Highlights From the 2017 SIA Snow Show
The SIA Snow Show takes place every January at Denver’s Colorado Convention Center. It’s where over 80% of all ski and snowboard manufacturers and apparel makers come together to display their lines for the upcoming season to retailers from across the country. I got a sneak peek of some of the best gear, apparel and accessories for women that will be available for the 17/18 season and I’m excited to share my favorites with you!
Ski companies are really starting to wake up to the fact that women make up 41% of the market, and that we do 95% of the decision making about where the money gets spent in our families. Each year, ski companies are realizing more and more that they need to keep women happy. This means admitting that women are not small men, and that we have specific needs and performance demands from our gear.
“The bottom line is that if mama’s not having fun, no one’s having fun,” says Kim Walker, owner of Outdoor Divas in Vail, CO – the only woman-owned, women’s-specific ski shop in the country. “And each year we have more opportunity to offer equipment for women that allows them to truly have a great experience on the hill. Finally, women’s boots are made for women’s feet, and women’s stances, and allow women to be comfortable and warm, which then helps them want to stay out all day and return again and again. This is what manufacturers are finally realizing – that if you keep mom on the hill and keep her happy, you gain a whole family of lifelong customers.”
For 17/18, lightweight is definitely the trend in women’s boots and skis. Along with women’s-specific fit, this allows more control over your equipment, and therefore better performance, which equals more fun!
In boots, comfort is key for 17/18 with moldable liners and walk-to-ride tech that makes getting around the lodge a lot easier. A few standouts include:
- The K2 W-SP Spyre 100 Heat has an integrated Therm-ic heat system built into the liner which you charge with a USB cable. It also comes in a softer flexing version, the Spyre 90 Heat.
- The Tecnica Mach 1 Pro WLV, which was developed by a panel of top bootfitters and female testers, features a pliable upper cuff heated to fit the calf and merino wool in the liner for extra warmth.
- The Roxa R3 Series is one of the lightest high performance alpine boots available for 17/18. It’s available in a freeride hike/ski model, a freeski model for all mountain performance, and the R3 105 W TI, a high-performance 4-buckle model.
For skis, the focus for 17/18 is on new shapes that offer front-side carving performance but also allow for all-mountain versatility. My favorites included:
- The Blizzard Sheeva 10 is a lightweight, completely women-specific design that won the SKI Magazine Hot Gear Award for its innovative technology. Blizzard is heavily invested in developing women’s technology with its Women-to-Women Initiative, which involves women in the design process from start to finish. It really shows with the Sheeva 10, which is getting consistent accolades from women testers.
- The Nordica Astral 84 has new materials and a race-inspired shape, with a rigid tail and wider tip, that allows for superior performance while keeping the ski lightweight and easy to turn.
- The Elan Ripstick 86W has a women’s-specific tube-filled wood core for lightweight performance and a rocker/camber profile which allows for easy turning.
Base and Mid Layers
This is my favorite category because some of the best brands are women-owned or women-centric, and have great corporate ethics as well as super cute designs.
Krimson Klover, owned by the amazing business powerhouse Rhonda Swensen, makes fabulous traditional ski sweaters, merino dresses and capes, but the base layers are my favorites because the prints are amazing and they’re super soft. The Mikaela Top and matching Victoria Bottoms have a fun Scandinavian design and are 100% merino.
Kari Traa is another base layer favorite mainly because the prints and colors are so great. They have a fun, energetic feel that reflects the personality of Kari Traa herself, a Norwegian Olympic freestyle skier who started the company as an antidote to the “boring black base layers” her sponsors gave her. Many of her designs echo her Norwegian heritage with plays on traditional prints in super fun colors. The new Akle LS Top features Henley snaps and extra long cuffs for a cozy feel. Kari Traa is also introducing a great new midlayer jacket for 17/18, the Svala. It has dry release technology to keep you warm, dry and looking awesome.
Another fun midlayer/apres ski/athleisure – I’m not actually sure what to call it – layer is SmartWool’s Urban Upslope Cape. It looks like it’d be really comfy and easy to throw on after a day on the mountain and it’s a fun alternative to your traditional down vest. It has quilted wind-resistant poly-fill on the outside, and is reversible to a grey camo print merino on the inside. The cozy hood and wool lined pockets make it a great apres-ski option. Plus I love SmartWool because they have a staunch commitment to gender equality and women’s leadership in the company.
Kjus introduced a new knitted technology for 17/18, with the Freelite Jacket. It’s an incredible ultra-stretch jacket with fully knitted shell, insulation and lining layers. It feels like you’re wearing a sweater, but it’s a totally weatherproof coat that looks amazing.
The Obermeyer Double Dare 4-in-1 Jacket won SKI Magazine’s Hot Gear award for its good looks and zip-out primaloft liner that can be worn alone or with the shell layer. It’s a great year for the win, since Obermeyer is celebrating its 70th anniversary. 96-year-old Klaus Obermeyer was on hand at the Show as always, and delivered his traditional yodel at the closing bell.
Bibs are still on-trend for women’s bottoms, and the Strafe Scarlett Bib got a lot of attention for its innovative halter design. The design allows you to heed nature’s call without having to remove your jacket, so it’s a plus for backcountry pursuits or generally hassle-free potty stops. The eVent shell membrane keeps you warm and dry and the styling is feminine with a great range of colors.
Okay, I admit it, I have a thing for hats. I have so many favorites – but I’ll try to pare it down to a bare minimum!
One of my all-time favorites is Skida, founded by the fabulous Corinne Prevot. As a Nordic skier in high school she began sewing the hats for friends and now the brand has exploded and is sold across the country. She employs women in the Northeast Kingdom of Vermont, where garment sewing was a tradition for generations until the mills and factories closed their doors. Now they put those skills to work on the super fun hats and neck gaiters that Corinne designs. She also launched a cashmere line a few years back, and employs women knitters in Nepal where she did a semester during her Middlebury College years. Her latest creations for 17/18 are just as colorful and energetic as always, and are a perennial favorite.
A newcomer at the Snow Show this year, Christina Fagan introduced her Boston-based headwear company, Sh*t That I Knit. The name was just a tongue in cheek title for the website she started to share her knitting creations with friends and family. Eventually the designs caught on, and she was selling more than she could knit on her own. She moved her production to Lima, Peru, where she sources her merino and employs moms and other women knitters who work from home to create her beautiful designs.
One more great new hat design that I have to mention is the Turtle Fur Reflective Beanie. It has a fully reflective design built into the flower print, so it’s an incredible addition to any runner’s, dog walker’s or night-time Nordic skier’s ensemble. During the day the flowers sparkle, and at night they’re reflective. I’ve never seen anything like it, and I thought it was too cool to pass up.
My hands are always cold, so of course my favorite glove offering for 17/18 is the new Seirus HeatTouch Hellfire Glove. Thanks to a lithium battery, it touts 12 hours of heat at the touch of the button, which sounds like a dream come true to me. Plus I love their company because CFO Wendy Carey is such a strong force for women’s leadership within the snow sports industry.
I’m a Giro gal when it comes to helmets, so I was excited to see the new Giro Ella Women’s Goggle. It’s a frameless design with quick-change magnetic lenses. It’s also co-branded with Zeiss Optics so they have superior optical clarity, and all for a really reasonable price.
Another cool new goggle option is from Zeal, with their newly launched Rail-Lock technology. The Portal Goggle has rails on the sides of the frame that allow you to slide, click and lock interchangeable lenses without ever touching the lens surface.
With so many new designs and so much innovative technology focused on women’s products at the Show, it’s hard to stop gushing about all the amazing new offerings for 17/18. These highlights are definitely the cream of the crop that caught my eye, and I’m sure they’ll be well worth the investment when they hit stores next fall.
Until then, here’s to a great end to the 16/17 season – cheers to all the ski divas hitting the slopes and loving life! As Klaus Obermeyer told me, “Life is great because of skiing; it should always be fun and make your life wonderful!”
Bobby Monacella is a freelance writer who focuses on the subject of raising outdoor kids. She also writes about the business of snow sports, with the occasional update on the perils of climate change and craft brewery reviews thrown in here and there. As a former ski patroller, instructor, and eventually marketer at Breckenridge, Sugarbush, and Stowe, Bobby brings over 25 years of industry perspective to her writing. You can find her at DC Ski Mom and at SIA’s Snow Source blog. View her profile at LinkedIn.