I don't think you should interpret any of this as personal criticism
@SnowHot. To many folks, the idea
is humorous and they won't think anything of it. That said,
@geargrrl is correct in observing that society is overwhelmed by ads and cute little ditties that send inappropriate messages suggesting that having a few is "normal;" that it is fun and harmless (e.g., "mommy's little helper," "wine drinkers welcome, beer drinkers by appointment," wine is the answer, I forgot the question," etc., etc.). We've all seen them.
The alcohol industry is about big bucks and they've been very, very successful in their campaign to convince society that imbibing regularly is innocuous and completely acceptable for celebrating literally everything ("Hey, I got my legs waxed, let's open a bottle of red!"). Can you think of any other drug that people are criticized for
not taking?
I checked out the Virginia Chapter of the hiking group (they have chapters in all 50 states), and despite the name I get the impression that this is a group of adult women who enjoy hiking together and then enjoy a glass of wine at one of the state's many wineries. I don't think they are encouraging drinking
while hiking, which in my mind would be just plain stupid. They emphasize that the drinking part is optional - like the Park City ski-shot fundraiser that offered participants either whiskey or a non-alc option. I may check them out just b/c I've been looking for a while now for a women's hiking group. If they turn out to be irresponsible or hard-core, I won't do a repeat hike. If they are serious about the wine part as optional or limited, it could be fun.