Latetotheparty
Certified Ski Diva
So, I finally bought a new pair of boots, focusing entirely on fit, brought them home today, wore them around the house, and generally loved on them. Have not skied on them yet. Still have a couple of fitting issues, but was overall happy. Then I read the name, which is printed on the boot, and all the other silly stuff that is printed on the boot, and I am feeling somewhat embarrassed by my choice. Nordica, FORCE 3 SPEED MACHINE. It seems to amuse my ski companions, because I am definitely NOT a speed machine- I am a fairly competent blue/ black groomer skier who is always trying to do better, but I am pretty damn sure that I will not be the next Lindsay or Mikayla.
I know this is all marketing crap- but, seriously, I feel a little foolish. Do they not understand that this kind of marketing is not helpful? Or maybe it is. I just know that I am not as happy as I was this morning. I may take a black sharpie to all the advertising on my new boots.
I know this is all marketing crap- but, seriously, I feel a little foolish. Do they not understand that this kind of marketing is not helpful? Or maybe it is. I just know that I am not as happy as I was this morning. I may take a black sharpie to all the advertising on my new boots.