Sure, I __________ like a girl. You got a problem with that?

By Wendy Clinch •  Updated: 07/01/14 •  2 min read

I can’t believe this is something I’m doing, but I’m actually posting an Always commercial here.

Always is what they euphemistically  call a “feminine hygiene product,” but that’s neither here nor there. Suffice it to say they sell to a lot of adolescent girls, an age where  confidence can take a big hit, with far reaching consequences — none of them good (I wrote about this here).

The Always commercial is about something near and dear to my heart: how doing something “like a girl” has come to mean doing something poorly. When someone tells someone you throw like a girl, it’s almost always meant as an insult. This has never made any sense to me. As one of the young women in the commercial says, “It doesn’t matter what they say. Yes, I kick like a girl, and I swim like a girl, and I walk like a girl, and I wake up in the morning like a girl,  because I AM a girl, and that’s not something I should be ashamed of, so I’m going to do it, anyway.”

In the following ad, Always takes “like a girl” and turns it into a message of empowerment. It’s inspiring, it’s a breath of fresh air, and it’s something I’ve believed my entire life — so much so, in fact, that TheSkiDiva store sells a T-shirt that says, “Sure, I ski like a girl. You got a problem with that?”


Anyway, without further ado, here’s the commercial. Watch it. Show it to your daughters, your sisters, your husbands and brothers. In fact, show it to everyone. It’s about time we broke down the old stereotype and changed the meaning of “like a girl” into something awesome. Because, after all, isn’t that what we are?





Related Posts