From Superior Bikes, a Czech Republic manufacturer. They've changed it, but only after a huge public outcry.
The copy on their site under their “Modo” collection read as follows:
Female cyclists do not generally need to push their limits, race against time and increase their adrenaline when riding rough downhill trails. They just want to enjoy the time spent in nature on the bike, and their expectations on the bike are completely different from the men’s. They look mainly for safe, easy and, of course, stylish bikes that have good and natural handling.
Incredible, yes?
As my husband said, "They should have a new tag line: Superior Bikes, Superior Attitude."
The copy on their site under their “Modo” collection read as follows:
Female cyclists do not generally need to push their limits, race against time and increase their adrenaline when riding rough downhill trails. They just want to enjoy the time spent in nature on the bike, and their expectations on the bike are completely different from the men’s. They look mainly for safe, easy and, of course, stylish bikes that have good and natural handling.
Incredible, yes?
As my husband said, "They should have a new tag line: Superior Bikes, Superior Attitude."