That image is LITERALLY THE WORST IMAGE. As a marketer, I’m horrified at who the f did that.
so, then I couldn’t help myself. While I was eating lunch, I went on a little due diligence expedition.
There are two different Northwest Arkansas groups…one is Explore Northwest Arkansas, which looks like the official Tourism board and has gorgeous images.
The other one is the one that put up the ugly board… it’s called Finding Northwest Arkansas and looks like a resource group for employers trying to recruit talent to a challenging area. That organization has NO transparency and is frankly probably a groupthink write off using subpar and inexperienced marketing talent.
Which does bring us back to the thread topic, which is labor availability and access. Employers REALLY need to think about who their STAKEHOLDERS are. For a long time, customer centricity was well practiced - and employers generally understood that employees could delight customers if they themselves were happy.
in my career, what I’ve seen is that in the last 10-20 years, shareholders have wagged the dog, and employers have cut benefits, balance, and career support. Large employers (like walmart and its vendors) are now trying to attract employees when they have spent the last 20 years making themselves attractive to shareholders but not to existing employees…their reputations are tarnished.
When you treat recruiting as a cost center, rather than a core competency - as this Finding Northwest Arkansas group appears to do - then you’re going to be bad at it. That concept will apply to all employers, including ski areas.
PS: hope y’all enjoyed how I tied that ugly image