What do you think of this commercial?

[ski diva]

At first I thought it was funny. Then I thought it bothered me a bit that the newbie was a woman and that she was so clueless and so taken in by the graphics and a guy had to come bail her out. But then I thought maybe I was being a hard ass. After all, the other woman is portrayed as an expert. What do you think?

 

[Obrules15]

Some days I'm a tech nerd, some days I follow the pretty pink sparklies. Anyone who is not OK with either of those can bite me!

 

[ski diva]

Some days I'm a tech nerd, some days I follow the pretty pink sparklies. Anyone who is not OK with either of those can bite me!

This made me laugh. But yeah.

 

[Obrules15]

Some days I'm a tech nerd, some days I follow the pretty pink sparklies. Anyone who is not OK with either of those can bite me!

Actually case in point: I ski the Head Raptor 110 W which come with Spinetech Buckles. I am upgrading to the higher performing SpineFlex Race Buckles (off of my friends discarded boot) but I don't like the color, so today I painted them black and put Pink and Green Swarovski Crystals on them. And, as I said before, if anyone has any issues with this, I will happily present them my rear.

 

[newboots]

I thought it was funny, too. Both female characters are extreme - the saleswoman (or “helpful” friend?) is clueless about the buyer, maybe even more than the buyer is clueless. Both exaggerated, the “expert” the most!

 

[kiki]

Didn't bother me, i thought it was a good ad

 

[ilovepugs]

Some days I'm a tech nerd, some days I follow the pretty pink sparklies. Anyone who is not OK with either of those can bite me!

This may be my personal anthem from now on!

 

[Gloria]

It’s not bad. I think their point was to let people know they wont be intimidated by brobrah language shopping there. And that it’s okay to be a beginner or a female shopper. They won’t judge you. I also didn’t think the one female was being portrayed as an expert so much as an annoying salesperson throwing out lingo that was inrelatable to the customer.

 

[lisamamot]

This may be my personal anthem from now on!

Love it! I am the first to admit when I walk by racks of skis at an Expo or in a store I am drawn to a beautiful top sheet. My initial impression is "wow, what a gorgeous ski" but then I need to learn all about it. The visual snags your attention - details follow....seems to be how it is with most things in life!

 

[RachelV]

I’d say I’m bothered by that kind of implied sexism stuff more than most and this commercial didn’t bother me in that sense. I still don’t really think it’s a good commercial, though.

I did get a little chuckle out of the lady bro spouting off lingo nonsense. I feel like that’s what my DH thinks I sound like any time I talk about skiing at all. ;)

 

[Fluffy Kitty]

I can definitely overread into it all day long, but when there is a clip with only three characters, it's going to be hard to trip over some PC wire. For instance, if the genders of the two "experts" are reversed, a different set of stereotype problems emerge. And what about the age of the characters? Commercialism? Heck, even with a hundred characters, something will offend.

So, funny it is... although, like RachelV points out, like many commercials that try to be funny first tend to leave us with little take-away. Ask me, for instance, whom this commercial was advertising. I have no clue, and I've watched it three times!

 

[sibhusky]

If they'd just come up with a female arriving speaking "newbie" they could have conveyed the message they wanted and not set my back up. Yes, I enjoyed the contrast, but they didn't have to use a male "who got it right".

 

[SuperSkiMom]

Actually case in point: I ski the Head Raptor 110 W which come with Spinetech Buckles. I am upgrading to the higher performing SpineFlex Race Buckles (off of my friends discarded boot) but I don't like the color, so today I painted them black and put Pink and Green Swarovski Crystals on them. And, as I said before, if anyone has any issues with this, I will happily present them my rear.

Pictures Please. :-)

 

[mustski]

I thought it was funny. The “expert” reminded me of people who just happen to be in a shop and start spouting off. I don’t think she was working there or a friend. It would have been funnier if the newbie was a guy... but, the store is probably targeting female customers.

 

[Obrules15]

Pictures Please. :-)

 

[Jilly]

@kiki what would Barry think of that? I love it.

The ad is actually from last year, but it's still relevant. MEC is doing a great job with skis.

 

[newboots]

View attachment 9720

You rock!

 

[SuperSkiMom]

View attachment 9720

That is so cute! I love it! My daughter would love this!

 

[Obrules15]

That is so cute! I love it! My daughter would love this!

It's silly, and goofy (and needs a clear coat and some cleaning up) but I felt like it!

It started just because the original paint job was in such bad shape that almost anything was an improvement, and then I figured why not try to be creative. Lol!