Found this on line and thought it made for interesting reading. Any comments?
Leisure Trends, quoting data from its National Skier/Boarder Opinion Survey, reports that first-time skiers and snowboarders are on the rise. Here’s a quick summary of the data from the Leisure Trends website:
Increase in first-time skiers (3.4% this season, up from below 1% for the last two years).
Increase in first-time riders (10% this season, up from below 1% for the last two years).
Increase in first-time visitors to a resort (23%, a six year high — low was 16% in 2004).
Continual increase in 19 to 24-year-olds (18% - the highest figure in 11 years).
Continued decline in 30-34 year olds (8% - down from 14% in 1995. Trend shows gradual decline over 11 years).
All other age groups holding their percentages - no significant increases in 50+
Decline in Married (46%, down from a high of 58%).
Decline in percent traveling with children under age of 16 (23% - lowest in 11 years).
Empty nesters also declining (9% - from 13% in 2000).
Percentage of season passholders continues to increase to 30% of all ticket holders).
Influence of the season pass on where to ski/ride is very high at 21% - behind ease of getting to (37%); influence of friends (29%); and ahead of terrain variety (20%).
Ease of getting to the resort is at a record high level in influence of choosing a resort (37%).
Internet continues to grow as an influential source of information (11% up from an average of 9%-10%. Prior to 2000 was 7%-8%).
Leisure Trends, quoting data from its National Skier/Boarder Opinion Survey, reports that first-time skiers and snowboarders are on the rise. Here’s a quick summary of the data from the Leisure Trends website:
Increase in first-time skiers (3.4% this season, up from below 1% for the last two years).
Increase in first-time riders (10% this season, up from below 1% for the last two years).
Increase in first-time visitors to a resort (23%, a six year high — low was 16% in 2004).
Continual increase in 19 to 24-year-olds (18% - the highest figure in 11 years).
Continued decline in 30-34 year olds (8% - down from 14% in 1995. Trend shows gradual decline over 11 years).
All other age groups holding their percentages - no significant increases in 50+
Decline in Married (46%, down from a high of 58%).
Decline in percent traveling with children under age of 16 (23% - lowest in 11 years).
Empty nesters also declining (9% - from 13% in 2000).
Percentage of season passholders continues to increase to 30% of all ticket holders).
Influence of the season pass on where to ski/ride is very high at 21% - behind ease of getting to (37%); influence of friends (29%); and ahead of terrain variety (20%).
Ease of getting to the resort is at a record high level in influence of choosing a resort (37%).
Internet continues to grow as an influential source of information (11% up from an average of 9%-10%. Prior to 2000 was 7%-8%).
