California or Nevada residents who purchase a new Lake Tahoe license plate before April 1, 2020, through the “Plates for Powder” program receive a free lift ticket to one of 11 participating Tahoe downhill and Nordic resorts, to be used during the 2019-20 winter season, while supplies last.
Plate sales and renewal fees come back to Lake Tahoe resulting in more hiking and biking trails, and watershed restoration projects, with funds distributed by the California Tahoe Conservancy and Nevada Division of State Lands.
New Tahoe license plate fees benefitting the Tahoe basin are $50 in California and $62 in Nevada. The annual renewal fee is $40 in California and $30 in Nevada. Personalized plates are also available for additional fees.
Resorts participating in the promotion include Diamond Peak, Heavenly, Homewood Mountain Resort, Kirkwood Mountain Resort, Northstar California, Sierra-at-Tahoe, Squaw Valley Alpine Meadows, Tahoe Cross Country, Tahoe City Winter Sports Park, and Tahoe Donner.
Information on how to purchase a plate and redeem the complimentary lift ticket or trail pass is available at
https://www.tahoeplates.org. Some restrictions apply.
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