Some discussion came up in the
Ikon thread that applies to all the multi-resort passes . . .
The question is related to how Vail Resorts and Alterra can make money in the long run when locals are getting season passes for less than before, while getting to ski at other resorts without paying for day tickets.
The Epic Pass came out in 2008. Dropped season pass prices for Vail Resorts in Colorado a lot. Stowe season passes dropped from about $2000 to $800 after VR took over. I presume many locals to a VR resort happily bought another Epic pass for 2018-19. Based on comments by Rob Katz, CEO of VR, the fact that lots of people buy an Epic pass before the snow falls at any VR resort is what has made that business model quite successful in the last decade. People are generally optimistic about how many days on snow they plan to get.
VR bought three ski areas in the midwest in 2012 (Afton Alps, Mt. Brighton) and 2016 (Wilmot) and spent about $35 million on capital projects like new lifts and major lodge renovations. That gave VR direct access to snowsports people who live in Minn/St. Paul, Milwaukee, Chicago, and Detroit. Apparently in 2010, those states are on the higher end of average number of ski days according to a
2013 Liftopia article. The four states are either in the 10-25 or 25-50 range per 100 skiers/boarders. There are major airports that make it pretty easy to do a ski trip of two to the Rockies, Tahoe, or W-B.
For a business viewpoint about why VR's strategy with Epic has worked out well, take a look at this 2012 article. Also covers Whistler-Blackcomb, which independent at the time. VR bought W-B in 2016.
No Business Like Snow Business: The Economics of Big Ski Resorts
Not only did
sales increase for 2016-17, the revenue increase percentage was more than the count increase. The number of Epic passes sold for the 2017-18 season often quoted as 740,000. The season before it was about
650,000 and before that the round number was 500,0000. That's a lot of money to have in the bank before November.
Presumably Alterra hopes to have similar success with the Ikon pass, although there have been a few stumbles as they gear up for the first season for Ikon. Most recently, a deal for Costco members was set up that has annoyed some people who bought at the early bird price in the spring.
What's much less clear is what will happen with the Mountain Collective after 2018-19. The fact that Aspen Ski Co. inspired the creation of the MCP in 2012 and is still on the MCP--even though the Crown family is a major investor in Alterra--may indicate there are people at the top of Alterra and the Ikon "partner resorts" who think of having both as a win-win scenario.