I'm a business person, so skis cost X amount of $$ to a retailer. So I'm retailer A with a store, payroll, taxes, payroll taxes, lights, heat, rent etc. My overhead is ? I need to sell product J at $650.00. Now I'm internet retailer Y. I have a website, use the internet to promote my products, sell them through the internet. I do have warehouse - its my garage! So my overhead is lower, maybe no employees, paypal is looking after my sales, not my bank and me. So I can sell the same product at less - $ 330.00. And you pay shipping and handling.
I'm a big proponent of "buy locally own!" These are the people that support your local economy. They are the people that give money to sport teams, charities, and support the local hospital etc. If I have problem with my skis, my TV or my Fridge - I'm gonna be in your face Mr. Store owner. As I expect my customers to be in mine.
Maybe because we don't have the internet order sites or the mail order sites here in Canada that the States seems to have, things are different. Or maybe because I'm a touchy, feely kinda of gal. I've only ordered things over the net from trusted sources and that is only Chapters (books) and the CSIA, our ski instructors site. I really don't trust eBay.ca or Kijiji.ca. Maybe I'm wrong in my thinking, but??