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EPIC FOR EVERYONE Pass Launched

ski diva

Administrator
Staff member
#1
The season pass wars just got more interesting. Yesterday -- which was also launch day for the 19/20 IKON pass -- EPIC launched its EPIC FOR EVERYONE pass.

Here's the press release. What do you think?

VAIL RESORTS TRANSFORMS SKIING AGAIN, LAUNCHES “EPIC FOR EVERYONE”

BROOMFIELD, Colo. – Mar. 5, 2019 – Eleven years ago, the Epic Pass transformed the ski industry by offering guests unlimited skiing at the best resorts in the world, for a previously unheard of low price, making skiing and riding more accessible and affordable. Today, with the introduction of “Epic for Everyone,” Vail Resorts continues that history of innovation by offering the same incredible flexibility and value to all skiers and riders, whether they want to ski or ride just one day – or every day – of the season.

As part of Epic for Everyone, Vail Resorts announced today the introduction of the new Epic Day Pass, a customizable pass for those skiers and riders who may not need the unlimited skiing offered by traditional season passes. Guests can create their own pass by selecting the number of days they plan to ski or ride – from one day to seven days – and whether or not to add holiday access. Guests can use their customized Epic Day Pass anytime throughout the season at any of the Company’s North American owned resorts, including Vail, Beaver Creek, Breckenridge, Whistler Blackcomb, Keystone, Crested Butte, Park City, and more. Those purchasing four or more days will also get access to Telluride, Sun Valley, Snowbasin, and Resorts of the Canadian Rockies.


With the Epic Day Pass, guests can ski world-class resorts for an unmatched price. Offering a discount of up to 50 percent off of lift ticket window prices, the Epic Day Pass starts as low as $106 for one day of skiing at any of the Company’s North American resorts. Guests can also lower their cost per day by adding more days and can lock in the lowest prices by purchasing this spring.

“With Epic for Everyone, we are excited to provide all of our guests with the value, flexibility and convenience that come with being a pass holder,” said Kirsten Lynch, chief marketing officer of Vail Resorts. “The launch of the Epic Day Pass transforms both season pass and lift ticket pricing and allows our guests to decide where, when and how frequently they want to ski or ride, which is exactly what made our Epic Pass so popular when we first introduced it over a decade ago.”

For guests looking to ski more days in a season, the Epic Pass and Epic Local Pass continue to offer the best value and variety for unlimited skiing and riding. Launching at $939 for the 2019-20 winter season, the Epic Pass provides unlimited, unrestricted access to all of the Company’s owned resorts and additional access to partner resorts around the world. For skiers and riders willing to navigate around a few peak dates, the Epic Local Pass offers an incredible value with access to many of the same destinations, starting at only $699. Those who purchase the Epic Pass or Epic Local Pass this spring, by paying just $49 down and the remainder in September, will also get ten Buddy Tickets (up from six last year) and six Ski With a Friend Tickets.

In honor of the epic service of the Company’s founders from the 10th Mountain Division, and the men and women of the U.S. Armed Forces, Canadian Armed Forces and Australian Defence Force, Vail Resorts will also be extending the Military Epic Pass program into the 2019-20 season. The 2019-20 Military Epic Pass is priced at $129 for Active and Retired Military and their dependents, and $529 for Veteran Military and their dependents.

Because Epic is for everyone, guests who purchase a day lift ticket this season also have the opportunity to apply the value of their ticket toward the price of an eligible 2019-20 pass, including an Epic Day Pass with four or more days. Guests can visit www.epicpass.com for more details on this offer and other incentives.

The Company stated that in Fiscal 2018, 47% of lift revenue came from guests using a season pass; however, those guests using a daily lift ticket skied, on average, an estimated 2.3 days during the season. “Epic for Everyone provides those skiers and all of our guests the opportunity to participate in season pass discounts, and provides first time and occasional skiers greater access to our resorts, giving us an opportunity to grow the entire industry,” said Lynch.

The following are ideal pass options for skiers and snowboarders for the 2019-20 season.

Epic Pass™: For $939 for adults and $489 for children (ages five to 12), the Epic Pass offers the following access and benefits:
Unlimited, unrestricted access to: Whistler Blackcomb, Vail, Beaver Creek, Breckenridge, Keystone, Crested Butte, Park City, Heavenly, Northstar, Kirkwood, Stowe, Okemo, Mount Sunapee, Stevens Pass, Afton Alps, Mt. Brighton, and Wilmot in North America. The Epic Pass also includes access to Perisher in Australia, and is expected to include access to Falls Creek and Hotham, pending close of the transaction and receipt of certain approvals
Limited access to partner resorts, including: seven days at each of Telluride, Sun Valley, Snowbasin, and the Resorts of the Canadian Rockies; five consecutive days at Hakuba Valley, Japan’s ten ski resorts; five consecutive days at Japan’s Rusutsu Resort. The Epic Pass also grants limited access to Les 3 Vallées, Paradiski and Tignes-Val D’Isere in France; 4 Vallées in Switzerland; Arlberg in Austria and Skirama Dolomiti in Italy.
Discounted Tickets: 16 total discounted tickets for family and friends, including ten “Buddy” Tickets (up from six last year) at a flat discounted rate and six “Ski With A Friend” discounted tickets.
$49 Down: For a limited time, a $49 down payment guarantees the lowest price with the remainder due in the fall.

Epic Local Pass™: For $699 for adults, $569 for teens and $369 for children (ages five to 12), the Epic Local Pass offers the following access and benefits:
Unlimited, unrestricted access to: Breckenridge, Keystone, Crested Butte, Okemo, Mt. Sunapee, Stevens Pass, Wilmot, Afton Alps, and Mt. Brighton.
Unlimited access with holiday restrictions to: Park City, Heavenly, Northstar, Kirkwood, and Stowe.
10 total days combined (with holiday restrictions) at: Vail, Beaver Creek, and Whistler Blackcomb.
Limited access to partner resorts, including: two days (with limited holiday restrictions) at Sun Valley; two days (with limited holiday restrictions) at Snowbasin; and five total consecutive days with no blackout dates at Hakuba Valley’s ten ski resorts in Japan; and five total consecutive days with no blackout dates at Rusutsu Resort.
Discounted Tickets: 16 total discounted tickets for family and friends, including ten “Buddy” Tickets (up from six last year) at a flat discounted rate and six “Ski With A Friend” discounted tickets.
$49 Down: For a limited time, a $49 down payment guarantees the lowest price with the remainder due in the fall.

Military Epic Pass™: For $129 for Active and Retired Military and their dependents and $529 for Veteran Military and their dependents, the Military Epic Pass offers the following access.
Unlimited, unrestricted access to: Whistler Blackcomb, Vail, Beaver Creek, Breckenridge, Keystone, Crested Butte, Park City, Heavenly, Northstar, Kirkwood, Stowe, Okemo, Mount Sunapee, Stevens Pass, Afton Alps, Mt. Brighton, and Wilmot in North America. The Military Epic Pass also includes access to Perisher in Australia, and is expected to include access to Falls Creek and Hotham, pending close of the transaction and receipt of certain approvals.

Epic Day Pass: The Epic Day Pass provides the following access and benefits:
Specified number of days to: Vail, Beaver Creek, Whistler Blackcomb, Breckenridge, Keystone, Crested Butte, Park City, Heavenly, Northstar, Kirkwood, Stowe, Okemo, Mount Sunapee, Stevens Pass, Afton Alps, Mt. Brighton and Wilmot Mountain.
Partner access: For guests purchasing four or more days of access, they may also use days purchased to access Telluride, Sun Valley, Snowbasin and Resorts of the Canadian Rockies.
Pricing:
Adult PricingChild Pricing
Epic 1-Day Restricted Pass$106$55
Epic 1-Day Pass$125$65
Epic 2-Day Restricted Pass$206$107
Epic 2-Day Pass$242$126
Epic 3-Day Restricted Pass$300$156
Epic 3-Day Pass$352$183
Epic 4-Day Restricted Pass$388$202
Epic 4-Day Pass$456$237
Epic 5-Day Restricted Pass$470$245
Epic 5-Day Pass$553$288
Epic 6-Day Restricted Pass$548$285
Epic 6-Day Pass$645$335
Epic 7-Day Restricted Pass$621$323
Epic 7-Day Pass$731$380

$49 Down: For a limited time, a $49 down payment guarantees the lowest price with the remainder due in the fall.
 

Tvan

Angel Diva
#2
I think you need to have a Masters degree in Planning and Logistics, plus a Bachelors in Meteorology with a minor in Statistics to navigate the ski pass landscape and make decisions for next year’s passes. I’m tired just thinking about it.

Just take my $49 deposit and I’ll see you in the autumn. Of course, that’s probably the point.
 

ski diva

Administrator
Staff member
#3
I think you need to have a Masters degree in Planning and Logistics, plus a Bachelors in Meteorology with a minor in Statistics to navigate the ski pass landscape and make decisions for next year’s passes. I’m tired just thinking about it.

Just take my $49 deposit and I’ll see you in the autumn. Of course, that’s probably the point.
I agree completely.
 

Abbi

Angel Diva
#4
This was the topic yesterday morning in the lodge! Do you have any idea what the difference is between retired military and veteran military? And no I did not go and try and look it up so I am being admittedly lazy! I ask as I had suggested military discounts to a couple of the guys yesterday.
 

lisamamot

Ski Diva Extraordinaire
#5
For those in New England, am I reading this correctly that the Epic Local essentially includes a season pass to Okemo, Sunapee and Stowe for $699?
 

NewEnglandSkier

Ski Diva Extraordinaire
#9
The one day option is overpriced--depending on what resort you may want to use it at of course. For example, if you are like me and typically ski one day each season at Mt Sunapee, you would be losing money to buy this advance purchase one day pass when you could still just go on the mountain website the night before you want to ski there and find a better price.
Why pay $106 when you could pay $90 or less.
If you ski exclusively at Epic resorts and get the full season passes then it's a good deal--- the 1-4 day passes you really need to get your calculator out and see if they make sense--since they base the advertised savings off the window rate--and like I say you can still prepurchase the night before you want to go on the website and save off the window rate and then you have the benefit of not being locked in.
 

altagirl

Moderator
Staff member
#12
This was the topic yesterday morning in the lodge! Do you have any idea what the difference is between retired military and veteran military? And no I did not go and try and look it up so I am being admittedly lazy! I ask as I had suggested military discounts to a couple of the guys yesterday.
THAT part is actually totally clear to me. I'm a military veteran, but not a retiree. It means you served, but did not stay in until retirement, just through your commitment.
 

lisamamot

Ski Diva Extraordinaire
#14
@CarverJill the best prices for the IKON are now. I know @MissySki got an interesting deal on the full IKON at BJs or Costco (can't remember which!) where she paid the regular pass price but got a $200 gift card with it.
 

MissySki

Ski Diva Extraordinaire
#15
@CarverJill the best prices for the IKON are now. I know @MissySki got an interesting deal on the full IKON at BJs or Costco (can't remember which!) where she paid the regular pass price but got a $200 gift card with it.
It was Costco! No idea if they will be doing anything again this year or not, when I was buying it last year it was because of hearing about it from other divas here.
 

CarverJill

Ski Diva Extraordinaire
#19
@CarverJill - i will be interested in your trip report, and reports from any other intermediates who have skied JH.
It was Costco! No idea if they will be doing anything again this year or not, when I was buying it last year it was because of hearing about it from other divas here.
Yes thats the type of thing I was thinking about. @MissySki do you remember what month you got that deal?
 

MissySki

Ski Diva Extraordinaire
#20
Yes thats the type of thing I was thinking about. @MissySki do you remember what month you got that deal?
I went back and looked at the diva thread, I bought mine on August 30th. At that point I had to call around to a few locations because some were sold out of adult passes. The store I went to in MA still had 5 additional though. I guess they were online to start, and then at some point you couldn’t purchase online and it was just whatever was still at each location. I’m not sure when they were originally available there, but on this thread I think the Costco deal started coming up in early July.

https://www.theskidiva.com/forums/index.php?threads/ikon-pass-pricing-revealed.22570/page-6
 

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