https://community.freeskier.com/articles/article.php?article_id=1392
There must be a Diva here that can make the cut.
There must be a Diva here that can make the cut.
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Diva Lange Girl
- Thread starter SnowHot
- Start date
Quiver Queen
Ski Diva Extraordinaire
Too bad Lange can't use the quality of their product as a selling point and have to rely on T & A of the nubile. Sorry, but Pam Anderson, and others of her ilk, don't have anything to say about boots that I want to hear. Give me a hard-working and hard-skiing cellulite-laden woman's opinion any day!
Native Vail Gal
Banned
Maybe a picture of me skiing in my Langes in my Wedding Dress could make the cut?!!!!! 
Quiver Queen
Ski Diva Extraordinaire
Nope! they'd want you to ski only in what you had on under the wedding dress!!
Isn't that the point of Lange seeking out a local ski-town girl for the next Lange girl? How about Julia Mancuso? She used her Langes to win that globe she is posing with. They use a clock to time the races not a judges ranking of T&A.
Native Vail Gal
Banned
Didn't we cover a lot of this a while ago on this thread?
I, too, think Lange would be a lot better served by having these great women skiers talk about why Lange boots are so great instead of posing with them half-naked.
All this promotion amounts to is that Lange looking for some hot babes to attract people to their booths at local ski shows. As I said in the earlier thread, this sort of thing diminishes the talent, athleticism, and tremendous achievements of women skiers. It's unnecessary, outdated, and just plain dumb.
I, too, think Lange would be a lot better served by having these great women skiers talk about why Lange boots are so great instead of posing with them half-naked.
All this promotion amounts to is that Lange looking for some hot babes to attract people to their booths at local ski shows. As I said in the earlier thread, this sort of thing diminishes the talent, athleticism, and tremendous achievements of women skiers. It's unnecessary, outdated, and just plain dumb.
Quiver Queen
Ski Diva Extraordinaire
NVG--The veil will be just the thing, you'll have my vote to win the contest for sure!
SH--I truly doubt that Lange will give up the sex kitten format for an "ordinary" woman in this local Lange girl contest. As for winning races, I would never wish to take anything away from Julie Mancuso, and she deserves all the trophies and titles she's won. On the contrary, I think Lange is taking away from her talents by using her sex to sell their products. Suffice it to say, we clearly disagree on Lange's marketing strategy. I'd have hoped Lange's marketing department had more originality instead of going for the lowest common demoninator.
SH--I truly doubt that Lange will give up the sex kitten format for an "ordinary" woman in this local Lange girl contest. As for winning races, I would never wish to take anything away from Julie Mancuso, and she deserves all the trophies and titles she's won. On the contrary, I think Lange is taking away from her talents by using her sex to sell their products. Suffice it to say, we clearly disagree on Lange's marketing strategy. I'd have hoped Lange's marketing department had more originality instead of going for the lowest common demoninator.
Severine
Ski Diva Extraordinaire
I agree with this whole-heartedly.
lil mountain girl
Ski Diva Extraordinaire
I'm ok with nudity . . .
I'm NOT ok with the objectification of womens bodies to sell products . . . especially to women!!!
The nerve!!!
What I'd like to see on Miss Lange 2008?
An awsome Diva skier skiing a wicked line (talent, people, talent!!!) in a funky outfit.
Maybe she could rock out a retro onepiece, or even a tasteful nude --something promoting fun, cheeky, and empowering . . . it wouldn't hurt to show some skin so long as they're showing the definition of her rippling ski-muscles -- NOT her flouncing cleavage and butt cheeks!
A good example of this:
A friend of mine put out BEAUTIFUL posters for a slide show of a sea kayaking trip she did with a couple of other women.
The poster shows the three women, backs facing camera wearing wetsuits to rolled down to the waist.
They are clearly topless, but all you can see is the rippling and strong back muscles they'd developed on the trip and the paddles they're holding!
Tasteful . . . Cheeky . . . Beautiful . . . Empowering
Now that's what would sell to this woman!
I'm NOT ok with the objectification of womens bodies to sell products . . . especially to women!!!
The nerve!!!
What I'd like to see on Miss Lange 2008?
An awsome Diva skier skiing a wicked line (talent, people, talent!!!) in a funky outfit.
Maybe she could rock out a retro onepiece, or even a tasteful nude --something promoting fun, cheeky, and empowering . . . it wouldn't hurt to show some skin so long as they're showing the definition of her rippling ski-muscles -- NOT her flouncing cleavage and butt cheeks!
A good example of this:
A friend of mine put out BEAUTIFUL posters for a slide show of a sea kayaking trip she did with a couple of other women.
The poster shows the three women, backs facing camera wearing wetsuits to rolled down to the waist.
They are clearly topless, but all you can see is the rippling and strong back muscles they'd developed on the trip and the paddles they're holding!
Tasteful . . . Cheeky . . . Beautiful . . . Empowering
Now that's what would sell to this woman!
Local girl or not, it's disgusting to have them photographed in some sexually provocative position instead of skiing/athletic posture!
From an artistic point of view, ski boot look clunky on a pair of bare legs. For gods sake, why can't they just photograph the girls skiing on snow? They don't have to wear much... It would have achieved as good an "eye appeal", with far better taste!
But I guess the Lange's middle-aged, fat in the middle male marketing director is worried women's legs with ANY muscle tone would NOT appeal to the same middle-age no-muscle-tone guy with a fat check book???
Native Vail Gal
Banned
Gosh...I'm just not that bothered by it, I guess! I just love my Langes! Never even saw them advertised....just really love the comfortable fit!
I don't really care about the rest! :D
I don't really care about the rest! :D
Severine
Ski Diva Extraordinaire
You should be in marketing! ;) Seriously, I think that's an awesome way to sell a product. Show it actually being USED in an empowered position, instead of objectified. I have no problem with nudity either. But I hate when a naked body posed a la Playboy is used to sell a product. It's almost like whoring out the woman, IMHO. Versus what you're proposing, which is not only artistic, but a strong statement.
IntheClouds
Ski Diva Extraordinaire
Sadly it's not the point. As stated in the article the talented rippin' ,ahh, local girl gets to join "the Lange Girl Tradition". Going for more actual snow talent but still, the point is the poster of the T&A and continuing the "Tradition" of the Lange girl poster. Who gets these posters anyhow ?? Oh yeah, I remember, they go on the back walls of the tune shop or the ski shop. hmmm.
Soooooo ooooohhh annoying !
The point is to sell Lange boots, not to women, but to the men. Or at least get the Lange name hung up on a wall. The only thing that is going to sell Lange boots to women is the actual boot & the bootfitter. Lange has hired Jeannie Thoren, & that's a good thing. She's out there doing the things that help women. She's not their poster girl. Their poster girls don't sell boots to women and Lange knows that.
On a slightly different note, I remember reading the article about the Lange girls posters of the past. Then months later saw a picture of Glen Plake's wife in her ski's, bikini & poster tanned body. I had to think about that for a moment. She's an awesome skier in her own right & I wondered why she would do that. I realized that a couple such as they, she & he are at an event together, she could just blend in with the crowd. But in her bikini,boots,ski's on the snow, she gets as much recognition from the crowd as he does. Geez, how does an extremely accomplished woman get due recognition when standing next to her extremely accomplished & recognizable famous husband in this world ? I could now recognize her in a crowd after seeing the bikini shot, where before I just may not have if she were wearing ordinary gear. I feel brainwashed. (well, not really, but she got my attention. It looked coooold out there for a bikini
).
IntheClouds
Ski Diva Extraordinaire
Yep, I agree. This is the difference between Real World Art and Madison avenue trash.
Shellski
Ski Diva Extraordinaire
Have you really never seen those ads? They are infamous.
If a bootfitter swore Langes were the best boot ever created I would still go 'errrrr...', just because of the ads.
I'm not bothered by it either. I may just fill out the application to see if they'll accept a 40's ish, cellulite laden woman...........Move over Lang girls, here comes the Dalbello Diva's.
And I can ski too!!!
