It's my understanding that it's improper to post whole articles, but excerpts are acceptable.
@teppaz can post more if she sees fit. Here are some excerpts:
>>Sometime during the winter of 2018, Doug Fish was skiing on his own in the Rockies when he struck up a chairlift conversation with a couple who had driven all the way from Minneapolis for their vacation and were having a grand old time.
But this was not taking place at a famous destination like Jackson Hole, Vail or Park City: They were at the much smaller
Red Lodge Mountain, in Montana.
Mr. Fish, a snow sports marketing veteran, had been pondering the launch of a new multi-resort pass to counter the pricey Epic and Ikon passes that have changed the face of skiing over the last few seasons. He found the encounter eye-opening. <snip> “They’re the silent majority of skiers who aren’t being served by any pass, and they pay through the nose for day tickets.”
At lunch with Red Lodge’s general manager, he made a proposal. A new, inexpensive pass targeted at people like his chairlift mates.
Mr. Fish’s
Indy Pass launched in September 2019. A mere $199 bought you two days at each of 34 participating resorts — and yes,
Red Lodge was one of them. The pass now has 80 ski hill members. True to the pass’s umbrella name, they are small to midsize, and many are owner-operated.
<snip> [info on pricing]
Andy Brown, 50, was an early Indy adopter from Rockland County, in New York, and for him savings were a big incentive. “I knew a few of the hills on the pass, like Catamount, so I knew I would like skiing there,” he said in a telephone interview, referring to a Berkshires resort. “And I ski with my kids, so having something affordable makes a big difference when you have to buy passes for multiple people.”
Mr. Brown does mostly day trips, visiting resorts within a three-hour drive from his home. He is exactly the type of skier Mr. Fish had in mind when he created Indy. <snip> [conclusion]
>>