MissySki
Angel Diva
Backcountry speaks out
https://www.snewsnet.com/gear/backc...3Z_sQ1XHuj64Go3qn8OkMdsslkqCcQ&_hsmi=79076622
https://www.snewsnet.com/gear/backc...3Z_sQ1XHuj64Go3qn8OkMdsslkqCcQ&_hsmi=79076622
A key change happened in 2018 when Backcountry wanted to start marketing their own brand of stuff. A major competitor is REI, which has clothing, luggage, and all sorts of other gear that are "house brand" with a visible REI logo.
I must say, both the fake reviews and the annotated letter are wonderful!I"ve been following this all day. There is a LOT of press, and none of it is good. TGR, Pinkbike, OutsideOnline, pretty much everything BUT the AP feed. Some of it is highly entertaining, too. I'm not sure if I like the "product reviews" or the annotated version of the apology letter better.
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Making good would be reparations ...
This kind of stuff always makes me chuckle! Love witty people.I"ve been following this all day. There is a LOT of press, and none of it is good. TGR, Pinkbike, OutsideOnline, pretty much everything BUT the AP feed. Some of it is highly entertaining, too. I'm not sure if I like the "product reviews" or the annotated version of the apology letter better.
As I understand, they went after over 50 small businesses, everything from a place that did upfitting on vehicles for backcountry use to a women's avalanche program. Many of these businesses have had to spend thousands and thousands of dollar with legal costs and rebranding. Making good would be reparations inmsho.
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In fairness, it looks like they got the message. In that article, they apologize and say they have dropped the suit and plan to rethink their approach to trademark protection in the future. Time will tell if they actually mean that.
In fairness, it looks like they got the message. In that article, they apologize and say they have dropped the suit and plan to rethink their approach to trademark protection in the future. Time will tell if they actually mean that.
What about all the small companies that they bullied and that have had to spend thousands of dollars to litigate and/ or rebrand? General feeling seems to be that the apology letter is BS and doesn't help out the 50+ small businesses they have harassed over the years.