Lets say, I'm a ski manufacturer and I want to know what you want

[SnowHot]

Seriously, and honestly I have been thinking about the dilemma of ski manufacturers and the target groups they serve.
But for this purpose, lets target the woman skier.
All skill levels
All terrain
All encompassing woman skier.

So, I'm manufacturer starting a womans line.
I'll assume I want something for the upper beginner/lower intermediate skier(assuming that the beginners will start with unisex rentals)
So, for this category I'll have a nice carver, soft flex, and basic base/edge construction, somewhere around high 60's in the waist, with a moderate/generous tip and tail.(not quite a hypercarver, but a significant carver.

Next, I want to target the progressive intermediate. A woman who wants to enhance her skiing skills and excitement, so I'll want to add a more progressive base/edge construction to the beginner/intermediate ski, to make it a tad quicker, and then add a nice midfat to the line up. Something in the hight 70's in the waist?

When we get into the advanced skier category, that is easy. Something quick, carver driven, something midfat to take 'her' to the park and in the bumps and woods, maybe something fat like a mid to high 90's for those powder days. something soft enough for the light weight but stiff enough for the power crud busting she devil!
This is the funnest group of female skiers to design for so we could get really crazy.


Probably the biggest question of all.........What does the Expert woman skier want?
Does she want a ski that is womens specific and is progressive for the female skier who takes on the expert terrain, and back country with a "bring it on" vengence, or is this the woman skier who won't look at a women's specific ski because the Unisex line has already answered the call?

I used to be the woman who wouldn't look at the women's line up because it was soft, weak and not something that would make me grin.
With the industry changes and the profound way that the ski manufacturers are answering the call of the advanced women skier, I'm looking for more............and more.

With the addition of the Women's line up with Volkl,
Fuego - Quick
Aura - midfat fun
and the 09 addition of the Women's version of the Gotama(name?), ............will the expert female buy "her Got" or will she walk on by and get the unisex version?

Meantime, the Nordica Olympia line has answered the call in a profound way with the
Firefox - Quick (way too much fun)
Conquor - Nice midfat
But where Nordica has left off is that they don't get out of the system ski area, and into the twin tips or fat skis. Are they missing out on a part of the women's market.